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Government reveals Pension wise brand for new pensions guidance

12 January 2015

Government reveals Pension wise brand for new pensions guidance

HM Treasury has today given an update on the new pensions guidance service. It was announced last year that Citizens Advice will deliver the face to face channel of the guidance service, which will be up and running in time for April 2015. The service will be called Pension wise.

Gillian Guy, Chief Executive of Citizens Advice, said:

‘The Pension wise service will be key to helping people understand where they are with their pension and what options are available to them.

"The new Pension wise brand will give people the confidence to make sure they get their pensions guidance from an official provider.

‘Citizens Advice has a strong track record of helping people get to grips with complex issues, including pensions. In the last year our bureaux helped people with almost 80,000 pension issues and over 200,000 people came to our Adviceguide website for pensions information.’

Notes to editors:

  1. The Citizens Advice service comprises a network of local bureaux, all of which are independent charities, the Citizens Advice consumer service and national charity Citizens Advice. Together we help people resolve their money, legal and other problems by providing information and advice and by influencing policymakers. For more see the Citizens Advice website.
  2. The advice provided by the Citizens Advice service is free, independent, confidential, and impartial, and available to everyone regardless of race, gender, disability, sexual orientation, religion, age or nationality.
  3. To find your local bureau in England and Wales, visit You can also get advice online at
  4. You can get consumer advice from the Citizens Advice consumer service on 03454 04 05 06 or 03454 04 05 05 for Welsh language speakers
  5. Citizens Advice Bureaux in England and Wales advised 2.3 million clients on 5.4 million problems from October 2013 to September 2014. For full 2013/2014  service statistics see our quarterly publication Advice trends
  6. Citizens Advice service staff are supported by more than 21,000 trained volunteers, working at over 3,000 service outlets across England and Wales.