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How to get involved

There are lots of ways you can take part in this year’s scams awareness campaign. We’ve included some suggested activities below. No matter how much time you have to spend raising awareness - whether that’s 2 minutes or 2 weeks - there’s an option for you.

We understand that carrying out campaign activities that involve the digitally excluded will be more difficult this year; anything you can do to help raise awareness of scams in your area is greatly appreciated.

I want to get involved but don't have a lot of time

On the internet

  • Post about the campaign on your social media channels using the hashtag #ScamAware. Make your own content or use some of the suggested posts in our social media pack. You can also schedule regular posts - you can find instructions on how to do this in our social media pack
  • Feature the campaign on the front page of your website
  • Add a message that raises awareness of scams to your email signature

In the media

  • Send a press release to your local media. A template version will be available to download on Cablink a week before the campaign launch
  • Invite organisations who have regular newsletters (digital or otherwise) to promote the Scams Awareness campaign - libraries, community centres, and housing associations are a good place to start

In your community

  • Pledge to talk to at least 3 people you know about scams. Ask your chosen 3 people to pledge to do the same

  • Share posters and leaflets with organisations, like local supermarkets and GP surgeries, so they can put them on their noticeboards

  • Raise the issue of scams at internal, caseworker, outreach or team catch-ups. Ask for personal experiences and stories for case studies

With your partners

  • Do you work regularly with other local groups who might be interested in the Scams Awareness campaign, like your local authority, trading standards, or other charities? Let them know it’s happening and how they can take part.

  • Contact your local councillors highlighting the campaign, and see if they would like to get involved. Template letters will be available on our resources page

This is an issue I can spend time campaigning on

On the internet

  • Update your social media graphics using campaign images (e.g. Facebook cover photo, Twitter background). You can find our graphics on the resources page
  • Start a conversation on social media by asking the online community if they’ve seen any scams, give them tips on how to spot them and how they can report them. You can share these on Twitter and Facebook using #ScamAware.

In the media

  • Radio is an important way to raise awareness because it will help reach people who might not be online and be harder to reach while Covid-19 restrictions are in place. Contact local media outlets in your area and see if they can provide any airtime to cover the campaign - for example an interview with your organisation to discuss scams. You can use the key messages document [Word 0.5 mb] if you're taking part in any interviews
  • Find case studies to highlight the impact of scams, especially if people are willing to discuss their experiences
  • Target specialist local publications such as council newsletters, carers’ magazines, housing association newsletters, and police magazines

In your community

  • Partner with local community groups (such as local food banks and charities) to get scams awareness material included in food parcels or posted through letter boxes within your community
  • Ask community groups to spread the message to the people they support
  • Help local councillors and community leaders set up a virtual workshop or surgery for people in their community

With your partners

  • Get in touch with your MPs or Assembly Members to discuss ways of improving joint working and information exchange on scams throughout the year

  • Contact your local police and crime commissioner office to discuss joint working. A template letter will be available on our resources page

I can devote a lot of time to scams awareness in June and beyond 

On the internet

  • Run a live scams advice Q&A, quiz or discussion in your local area using social media, for example on Twitter or Facebook. See if other organisations in your area would like to take part.

  • Run a virtual scams awareness training session for local groups, charities and carers. You can find a template presentation and scams education resources on our resources page. Check out the partner hub for training materials from our partners, such as Friends Against Scams.

In the media

  • Plan a media campaign to last throughout the two weeks. You can plan activity across different types of media, including online, print, and radio.
  • Pick several examples of current or well-known scams and highlight them over the course of the campaign by using case studies. Any example of financial services scams will be particularly relevant
  • Research scams in your local area and use them in a press release. Your local police force may have access to regional and local fraud statistics that they can share with you

In your community

  • Create a system for sending out alerts to warn consumers and other organisations about current scams, for example by email or text. Working with Trading Standards, you can keep people informed and immediately warn them of any scams. Some local authorities, police forces, and Neighbourhood Watch schemes will already have alert systems like this in place for you to tap into, like Action Fraud’s Alert system

  • Send resources to frontline workers in your area to help them educate their clients about scams. For example, send a copy of this briefing and a link to our online resources to local housing officers, care homes, community police officers, and Jobcentre Plus. You can download materials from the resources page

With your partners

  • Create an ‘action group’ with organisations in your area so you can work together to fight scams. Partners could include your local Trading Standards services, police and crime commissioners offices, Community Safety Partnerships (or your own local version of this) and local councillors with adult social care responsibilities are good people to get involved. You could hold an online workshop to kick-off the discussions.