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Citizens Advice launches foursquare campaign to reveal the hidden stories about where you are right now

19 September 2011

National charity Citizens Advice is today launching a new campaign to show people the stories and statistics behind the places they visit using foursquare. For the first time, Citizens Advice will use the location based social network to tell people the often hidden, human stories behind their foursquare 'check-ins'.

Each year the Citizens Advice service advises over 2.2 million people with 7 million problems, working from over 3,500 community locations across England and Wales. It uses the insight and evidence gathered to campaign for better policies and services. Now, for the first time, Citizens Advice will use a foursquare brand page www.foursquare.com/citizensadvice to match this local knowledge with the places members of the public 'check-in' at.

In an attempt to help the people who usually just pass through the cities they're visiting, the campaign will begin over the next few weeks with tips and insight into the three political party conference host cities and London. Along with 20 tips across London, this weekend's Liberal Democrat Party Conference in Birmingham will see tips added to city centre locations to help delegates explore the human stories behind the city. Similar insights will be added for the Labour and Conservative party conferences in Liverpool and Manchester over the next few weeks.

Gillian Guy, Chief Executive, Citizens Advice, said:

"Thanks to our bureaux network we understand what is going on in communities and foursquare gives us a great opportunity to share our insight.
"Social media has allowed us to talk directly with our volunteers, clients and supporters about the issues that matter to them. Now we're going to be able to tell people about issues they might not know about but are important to the places they visit.
"Opening up the knowledge held by our 26,000 staff and volunteers is important because it will raise awareness among the public of the problems faced by those around them and for anyone faced with a problem they can see that they're not alone and thousands, even millions, of people face the same problems but find help with Citizens Advice."

Notes to editors:

  1. The Citizens Advice service comprises a network of local bureaux, all of which are independent charities, the Citizens Advice consumer service and national charity Citizens Advice. Together we help people resolve their money, legal and other problems by providing information and advice and by influencing policymakers. For more see the Citizens Advice website.
  2. The advice provided by the Citizens Advice service is free, independent, confidential, and impartial, and available to everyone regardless of race, gender, disability, sexual orientation, religion, age or nationality.
  3. To find your local bureau in England and Wales, visit citizensadvice.org.uk. You can also get advice online at adviceguide.org.uk
  4. You can get consumer advice from the Citizens Advice consumer service on 03454 04 05 06 or 03454 04 05 05 for Welsh language speakers
  5. Citizens Advice Bureaux in England and Wales advised 2.3 million clients on 5.4 million problems from October 2013 to September 2014. For full 2013/2014  service statistics see our quarterly publication Advice trends
  6. Citizens Advice service staff are supported by more than 21,000 trained volunteers, working at over 3,000 service outlets across England and Wales.