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How to get involved

There are lots of ways you can take part in this year’s scams awareness campaign. We’ve included some suggested activities below. No matter how much time you have to spend raising awareness - whether that’s 2 minutes or 2 weeks - there’s an option for you.

We understand that carrying out campaign activities that involve the digitally excluded will be more difficult this year; anything you can do to help raise awareness of scams in your area is greatly appreciated.

I want to get involved but don't have a lot of time

On the internet

  • Post regularly on your social media channels. You can make your own content or use some of the suggested posts in our social media pack.

  • Feature the campaign on the front page of your website.

  • Add a message that raises awareness of scams to your email signature.

In the media

  • Get in touch with your local Citizens Advice to see if you can work together on a press release for your local media.
  • Invite organisations who have regular newsletters (digital or otherwise) to promote the Scams Awareness campaign - libraries, community centres, and housing associations are a good place to start.

In your community

  • Pledge to talk to at least 3 people you know about scams. Ask your chosen 3 people to pledge to do the same.

  • Share posters and leaflets with organisations that are still open to the public, like local supermarkets and GP surgeries, so they can put them on their noticeboards.

  • If you’re having remote work meetings, raise the issue of scams at internal, caseworker, outreach or team catch-ups. Ask for personal experiences and stories for case studies.

With your partners

  • Do you work regularly with other local groups who might be interested in the Scams Awareness campaign, like your local authority, trading standards, or other charities? Let them know it’s happening and how they can take part.

This is an issue I can spend time campaigning on

On the internet

  • Update your social media channel imagery with graphics provided by Citizens Advice  and using #scamaware.
  • Start a conversation on social media by asking the online community if they’ve seen any scams, give them tips on how to spot them and how they can report them. You can share these on Twitter and Facebook using #scamaware.

In the media

  • Radio is an important way to raise awareness because it will help reach people who might not be online and who we can no longer reach face-to-face due to COVID-19 restrictions. Contact local media outlets in your area and see if they can provide any airtime to cover the campaign - for example an interview with your organisation to discuss scams.

  • Find case studies to highlight the impact of scams, especially if people are willing to discuss their experiences.

  • Target specialist local publications such as council newsletters, carers’ magazines, housing association newsletters, and police magazines.

In your community

  • Partner with local community groups (such as local COVID-19 mutual aid groups, or local food banks/charities) to get scams awareness material included in food parcels or posted through letter boxes within your community.

  • Ask community groups who are currently calling vulnerable residents if they would be willing to mention scams awareness during their phone calls.

With your partners

  • Help local councillors/community leaders set up a virtual workshop or surgery for people in their community.

I can devote a lot of time to scams awareness in June and beyond 

On the internet

  • Run a live scams advice Q&A, quiz or discussion in your local area using social media, for example on Twitter or Facebook. See if other organisations in your area would like to take part.

  • Run a virtual scams awareness training session for local groups, charities and carers. You can find a template presentation and scams education resources on our resources page. Check out the partner hub for training materials from our partners, such as Friends Against Scams.

In the media

  • Plan a media campaign to last throughout the two weeks. You can plan activity across different types of media, including online, print, and radio.

  • Pick several examples of current or well-known scams and highlight them over the course of the campaign by using case studies. Any example of coronavirus related scams will be particularly relevant.

  • Research scams in your local area and use them in a press release. Your local police force may have access to regional and local fraud statistics that they can share with you.

In your community

  • Create a system for sending out alerts to warn consumers and other organisations about current scams, for example by email or text. Working with Trading Standards, you can keep people informed and immediately warn them of any scams. Some local authorities, police forces, and Neighbourhood Watch schemes will already have alert systems like this in place for you to tap into, like Action Fraud’s Alert system.

  • Send resources to frontline workers in your area to help them educate their clients about scams. For example, send a copy of this briefing and a link to our online resources to local housing officers, care homes, community police officers, and Jobcentre Plus. You can download materials from resources page.

With your partners

  • Create an ‘action group’ with organisations in your area so you can work together to fight scams. Partners could include your local Trading Standards services, police and crime commissioners offices, Community Safety Partnerships (or your own local version of this) and local councillors with adult social care responsibilities are good people to get involved. You could hold an online workshop to kick-off the discussions.