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Millions of mobile and broadband customers face £2.5 billion price hikes in 2023

22 Medi 2022

More than 13 million mobile and broadband customers may see bills rise by £100 next year due to inflation-busting price hikes, Citizens Advice is warning. 

The charity has found nine out of 10 broadband customers and seven out of 10 mobile customers are with providers who can hike prices halfway through the contract. While products like insurance or fixed-term mortgages remain the same price throughout a contract, mobile and broadband costs can fluctuate during the contract.

Many providers are currently set to increase prices beyond inflation, in the worst cases up to 3.9% above that. 

With the recent Bank of England estimates putting inflation at 12.6% in January 2023, mid-contract price hikes will be much higher this year than in previous years, at a time when people are least able to manage them. 

The charity found that one in three mobile and broadband customers facing price hikes have already cut back on everyday essentials such as food, energy and clothing. It is now calling for providers to axe these price rises, which it predicts could cost consumers £2.5 billion extra in 2023.

With mobile and broadband internet being an essential utility, relied upon by many for employment, managing benefits and staying in touch with loved ones, Citizens Advice is warning that access must remain affordable. The charity found that over a third of broadband and mobile customers facing price rises are already worried about being able to afford these services at their current costs.

The tables below show how much prices could increase if inflation hits 12.6% in January as forecast by the Bank of England.

BROADBAND

Providers

How price rise is calculated

Share of market

BT, EE, John Lewis, Plusnet, Talktalk, Vodafone

Consumer Price Index (CPI) + 3.7-3.9% = 16.3-16.5%

45%

Sky, Virgin

Discretionary price rises in contracts

(e.g., “prices may rise”). 

For Sky, prices increased by £2.50 per month in 2022 (For Essential and Superfast Broadband tariffs only).

For Virgin, prices increased on average by £4.70 per month in 2022.

41%

CountryConnect, G.Network, Hyperoptic, SSE Energy Services

No mid-contract price rises

Less than 14% 

MOBILE

Providers

How price rise is calculated

Share of market

O2, Virgin

Retail Price Index (RPI) + 3.9% = 18.9% (airtime contracts only)

24%

EE, Vodafone, Plusnet, TalkMobile

CPI + 3.9% = 16.5%

Around 31%

iD Mobile

RPI 

3%

Three 

4.5% rise

9%

Tesco Mobile, Sky 

No mid-contract price rises

16% 

Worryingly for those trying to budget right now, the charity found that across both markets, one in four customers didn’t know their prices could go up mid-contract, and a further two in five were aware they could rise, but didn’t know by how much.

‘It may only seem like a few pounds but everything is going up -  I’ll have to start cutting back’

Richard, 42, lives in Torquay,  said of his mobile costs: “Over the years I have had many mid-contract price rises. And it may seem like only a few pounds, but it quickly adds up.

“I’ve just found out my rent is about to go up and all my other bills are going up. I’m going to have to seriously start cutting back on some things.“

Citizens Advice heard from others on rising prices mid-contract, including from:

  • One shopper who took out an internet contract for £48 per month, but the provider suddenly started charging £54 and then £59 without telling the customer. They are stuck in this contract for 18 months.

  • One customer who has seen their monthly mobile contract go up from £64 to £70 a month, despite being under the impression that price rises would be closer to 50p/£1.

  • One person who changed contracts after telling their internet provider they wanted cheaper broadband and agreed to a contract for £34 for two years - but the provider has already put up costs.

Dame Clare Moriarty, Chief Executive of Citizens Advice, said:

“Every day our advisers hear from people barely making ends meet as they try to cope with inflation and soaring household bills. 

“As we all pull together in the midst of a cost-of-living crisis, mobile and broadband providers should be finding every way possible to help people. 

“We want to see them cancel mid-contract price rises this year. Ofcom and the government should then look to protect consumers from future ones.”

Notes to editors

  1. Opinium carried out a nationally representative survey of 3087 UK adults between 15 and 23 June 2022, of which 2642 had a mobile contract and 2258 had a broadband contract at the time of the survey. 

  2. Citizens Advice contacted BT, EE, John Lewis, Plusnet, Talktalk, Vodafone, Sky, Virgin, CountryConnect, G.Network, Hyperoptic, SSE Energy Services, O2, TalkMobile, Three, iD Mobile, Tesco Mobile between 29 August and 7 September 2022 to confirm their approach to mid-contract price rises for 2023. All information cited in the press release is correct as of 22 September 2022 - price-rise information for older contracts may vary.

    1. More than 13 million could pay £100 - Citizens Advice reviewed current providers policies and any rises put in place in 2022. It then calculated an average planned increase across all providers that may raise prices next year (14.4% for broadband and 15.77% for mobile). Bank of England forecasts from August 2022 were used to estimate CPI. Citizens Advice then calculated the expected annual cost of these increases using average reported monthly mobile and broadband costs (£22.6 for mobile and £33.1 for broadband). For those facing an increase in both services, the average annual increase will be £100.

      1. In broadband: Vodafone did not increase prices for vulnerable customers in 2022. Virgin did not increase prices for those on promotional contracts and vulnerable customers in 2022. 

      2. Where providers use RPI instead of CPI to calculate rises, a figure of 15% has been used, based on the Office for Budget Responsibility estimate of CPI + 2.4% for 2022.

      3. In mobile: O2 only increased contract prices for those who joined after 25 March 2021. Virgin did not increase prices for those on promotional contracts and vulnerable customers in 2022. Vodafone did not increase prices for vulnerable customers.

    2. Nine in 10 customers face increases in the broadband contract market-Citizens Advice used Opinium polling data to calculate the proportion of broadband customers currently in contracts with providers who may raise prices next year.

    3. Seven in 10 customers face increases in the mobile contract market- Citizens Advice used Opinium polling data to calculate the proportion of mobile customers currently in contracts with providers who may raise prices next year.

    4. The total cost to consumers of these rises could be around £2.5 billion in 2023 - Citizens Advice calculated the number of adults facing price rises for mobile contracts (33 million people) and the number of households facing prices rises for broadband (20.4 million households), using population data from the Annual Population Survey estimates via Nomis, and internet access data from ONS respectively. The charity then multiplied each of these figures by the average expected price increase next year. Household data was used for broadband, rather than individual customers, to give a conservative estimate.

    5. Opinium asked: In the last months, have you experienced any of the following-  I have cut back on everyday essentials, e.g. food, energy use, clothes.

      1. 32% of respondents with a mobile provider that may increase prices mid-contract said yes 

      2. 36% of respondents with a broadband provider that may increase prices mid-contract said yes.

    6. Opinium asked survey respondents: To what extent are you worried about your ability to pay the following essential bills in the next 6 months? 

      1. A net of 35% of respondents with a mobile provider that may increase prices mid-contract who answered a bit worried or very worried.

      2. A net of 40% of respondents with a broadband provider that may increase prices mid-contract who answered a bit worried or very worried.

    7. Notes on table of figures- 

      1. Market share in tables calculated based on polling data; respondents were asked which provider they were with for mobile and broadband contracts. Percentages may not round to 100 due to insufficient data from polling on some smaller providers.

      2. Market share data was not available for John Lewis in broadband or TalkMobile in mobile.

      3. Sky prices only cover people on Essential Broadband and Superfast Broadband tariffs (to avoid packages linked with TV packages)- £2.50 was the maximum increase applied to Sky contracts, applied to in-contract customers Essential and Superfast Broadband tariffs only.

      4. G.Network is reviewing pricing for 2023 and cannot rule out mid-contract price rises.

    8. Opinium asked survey respondents: Before you took out your current contract, were you aware that your broadband costs could go up mid-contract? This is sometimes referred to as a “mid-contract price rise”. These price increases happen once a year every April.

      1. No- 29% of respondents.

      2. Yes, but I did not know how much the price would rise by- 41% of respondents.

    9. Opinium asked: Before you took out your current contract, were you aware that your mobile costs could go up mid-contract? E.g. if your contract is for 2 years you might get a price rise after 1 year. This is sometimes referred to as a “mid-contract price rise”.

      1. No- 27% of respondents

      2. Yes, but I did not know how much the price would rise by- 38% of respondents.

  3. Citizens Advice is made up of the national charity Citizens Advice; the network of independent local Citizens Advice charities across England and Wales; the Citizens Advice consumer service; and the Witness Service.

  4. Our network of charities offers impartial advice online, over the phone, and in person, for free. 

  5. We helped 2.4 million people face to face, over the phone, by email and webchat in 2020-21. And we had 40 million visits to our website. For full service statistics see our monthly publication Advice trends.

  6. Citizens Advice service staff are supported by more than 21,000 trained volunteers, working at over 2,600 service outlets across England and Wales.

  7. You can get consumer advice from the Citizens Advice consumer service on 0808 223 1133 or 0808 223 1144 for Welsh language speakers.