Navigating net zero: A framework to give people the confidence to invest in home energy technologies
Reaching the government’s target of reaching net zero emissions by 2050 will require home energy improvements being installed in most homes across the country. Yet the current landscape of support for householders looking to invest in these technologies is limited and patchy.
Navigating this market requires a certain level of knowledge and an investment in time and energy. Without a coordinated effort to demystify this market and simplify the consumer journey, it’s likely that many people will find it hard to engage and install energy efficiency improvements or low carbon heating. Citizens Advice is calling for the government to establish a net zero homes guarantee. This would be a government-backed scheme focused on giving people confidence to install low carbon heating systems or energy efficiency measures.
Our research sets out a framework for advice and support that can help overcome these barriers. This framework should help to inform, protect and support people, so that they feel confident about making decisions and investing in the home energy improvements needed to help reach net zero.
These findings are based on new qualitative research carried out for Citizens Advice by Accent. You can find Accent's report here 3.26 MB .